Richard Branson är en av världens främsta entreprenörer, och vi blir superinspirerade av hans härliga citat. Här kommer del två med ytterligare 15 citat i mästarklass. Enjoy!

”Extent”

”Fun is at the core of the way I like to do business and it has been key to everything I’ve done from the outset. More than any other element, fun is the secret of Virgin’s success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it’s certainly not how the they teach it at some of those business schools, where business means hard grind and lots of discounted cash flows and net present values.”

”Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.”

”Having a personality of caring about people is important. You cant be a good leader unless you generally like people. That is how you bring out the best in them.”

”How slim the line is between genius and insanity and between determination and stubbornness.”

”I am prepared to try anything once.”

”I believe that listening is one of the most important skills for any teacher, parent, leader, entrepreneur or, well, just about anyone who has a pulse.”

”I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”

”I don’t think of work as work and play as play. It’s all living.”

”I have always believed that the only way to cope with a cash crisis is not to contract but to try to expand out of it.”

”I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.”

”I’ve had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.”

”If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.”

”If only we had the power to see ourselves in the same way that others see us. Of all the mantras one might adopt in life, this is surely one of the better ones and for anyone in a leadership role it should be an essential part of the checks and balances that are built into a company’s standard operating procedures.”

”If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”

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